BEC口语素材:Developing and Improving

Businesses perform R&D with a variety of objectives in mind,but most business R&D is aimed at developing new and improved goods, services, and processes. For most firms, R&D is a discretionary expense similar to advertising. R&D dose not directly generate revenue in the same way that production expenses do, so it can be trimmed with little impact on revenue in the short term. 

Firms attempt to invest in R&D at a level that maximizes future profits while maintaining current market share and increasing operating efficiency.R&D expenditures therefore indicate the level of effort dedicated to producing future products and process improvements in the business sector; by extension, they may reflect firms’ perceptions of the market’s demand for new and improved technology.