BEC综合素材：Globalization

Globalization is the tendency of investment funds and businesses to move beyond domestic and national markets to other markets ar

2017-04-02

BEC综合素材：Debt Financing 债务融资

Raising money by selling bonds, notes, or mortgages or borrowing directly from financial institutions. The presence of debt finan

2017-04-02

BEC综合素材：Liabilities 债务

A liability is a debt assumed by a business entity as a result of its borrowing activities or other fiscal obligations (such as f

2017-04-01

BEC综合素材：Balance Sheet 资产负债表

A financial statement that summarizes a company’s assets, liabilities and shareholders’ equity at a specific point in

2017-04-01

BEC综合素材：Financial Intermediary 金融中介

Financial institution, such as a commercial bank or savings and loan association, that accepts deposits from the public and makes

2017-04-01

BEC综合素材：Business Finance

In the case of a company, managerial finance or corporate finance is the task of providing the funds for the corporations’

2017-04-01

BEC综合素材：Consumer Value

Consumer value is a tool to measure the prolonged satisfaction and an on going propensity to buy the products and services. The c

2017-04-01

BEC综合素材：Marketing Communications

Marketing communications are messages and related media used to communicate with a market. Those who practice advertising, brandi

2017-04-01

BEC综合素材：Product

In commerce, a product is a kind of goods or service which can be bought and sold. In marketing, a product is anything that can b

2017-03-31

BEC综合素材：Customer Base

Customer base is the group of current clients and consumers that a business serves. In the most ideal situation, a large part of

2017-03-31

BEC综合素材：Market Segmentation 市场细分

Process of dividing the market according to similarities that exist among the various subgroups within the market. The similariti

2017-03-31

BEC综合素材：Marketing Audit 营销审核

Strategic tool used to review the effectiveness of a marketing program. A marketing audit is a comprehensive, systematic, periodi

2017-03-31

BEC综合素材：Target Market 目标市场

Group of persons for whom a firm creates and maintains a product mix that specifically fits the needs and preferences of that gro

2017-03-31

BEC综合素材：Market Research 市场调查

The term market research encompasses a number of activities that are designed to connect marketers to consumers through informati

2017-03-31

BEC综合素材：Retailing

Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a

2017-03-30