BEC口语：市场营销

(1)产品属性： 

brand；price；quality；after-sales service；reputation；reliability 

(2)价格的制定 

影响因素:
competition; supply and demand; customers’ perception of price

措施:
offer seasonal /trade/cash discount to stimulate demand，boost sale      
Carry out survey to find out customers’ needs and tastes 

(3)产品推销/推广 

目的：
aim at target market；promote product efficiency；
meet and beat fierce competition      
capture a large market share（占领市场较大份额） 

方式： 

1. launch a advertising campaign 

2. personal selling：employ some experienced salepeople 

3. sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest 

4. publicity：mass media 

好处：
attract potential customers ；
boost the sale of product ；
encourage customers to try new products