BEC口语：广告宣传方式

launch a advertising campaign，publicity 

1. Internet(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + may be annoying 

2. Television：reach vast audience + high cost；people often change channels 

3. Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly 4.radio：low cost 

5.give out free sample：give a personal experience  

6.send direct email to target customers：get a mailing list of target customers；attract potential customers + people often ignore or just delete it immediately without open （should use attractive headline）

7.give out leaflets