BEC情景对话：Print and Media Advertising

Dialogue 1

A: Have you gotten a hold of the editor of that magazine about our quarterly advertisement? We need to make some modification on the design before we send a final copy.  I'm just afraid ,  we've missed their publishing deadline for this time around. 

B:  I didn't talk to the editor,  I didn't think it's necessary to talk to her.  But I did converse with the person we usually go through in sales.  She said that would be no problem with missing the deadline as long as we got a final to her before Thursday.  Because we are long-standing customer,  they've already got ad space reserved for us. 

A:  It's a full page A4 ad in tri-color, right?

B:  No, this year we opted for a half-page,  but it should be a pretty decent effect.  The designers was talking about going for a glossy finish.  but later decide that a muted look would be more classic.  Anyway,  if you take into consideration the substrate paper quality and color scheme, the design is quite striking. 

Dialogue 2

A: Market classifieds,  how may I help you ?

B:  Yes, I would like to find out about placing an advertisement in your directory.  Can you tell me a little about your rates for advertisements?

A:  Certainly.  Our advertising rates are divided according to size,  substrate,  and location. If you are a corporate partner with our publication.  We can offer you a slight discount.  Also, our rates are different according to which publication you wish to advertise in. Our fall edition is pricier than the spring edition.  When were you looking to advertise?

B:  We would like to get in with the fall publication if possible. 

A:  We can do that, timing might be a little tight because our press day is October 26th,  but it can be done.  Do you have a pre-determined design? You can use either your own designers or if it is more than convenient for you,  we have a team of inhouse graphic designers that can put something together for you. 

B:  That won't be necessary,  we already have the image. If we run a full page ad in your Fall edition on a nomal gloss paper,  tri-color,  what do you think that will run me ?

A:  It depends on the location in the material.  Are you interested in the front or back page ad? Those were prime spots.  We also have 6 tab pages positions available. 

B:  I think a tab spot would be nice. 

A:  For a customer supplied design, full page tab page ad. you're looking at about 705 dollars.