BEC情景对话：Marketing Surveys

Dialogue 1

A: I went over the sales figures in the market research report.  If you take that report and compare it with our survey of consumer buying habits, there's only one conclusion. 

B: What's that?

A: It seems this market is sensitive to price.  When our product was marked up at a higher introductory price,  our sales after product launch were lower than low.  At a discounted introductory price,  we landed more sales. 

B:  So,  we should start low?

A:  I think that would be a good idea.  Price is an important variable in our market,  so we can use it to build our customer base.  If our customers get hooked on the low introductory price,  they will buy and become more loyal to our brand.  Later on,  when we hit a peak in sales and after our customer base is sold on our products,  we can bring the price up. 

B: That sounds like a really clever marketing strategy. 

A: This is a very competitive market. We've got to come up with a few clever strategies in order to keep our place on top. 

B:  I think our main strength is with young consumers. 

A: That's who we are targeting.  The young consumer is fast to commit,  but fickle to stay with a brand.  Our challenge is customer loyalty. 

Dialogue 2

A:  Did you get the marketing survey results? How are sales abroad comparing to sales at home?

B: According to our numbers,  there is twice as much opportunity in the international market as there is in the domestic market. 

A: What are the geographical areas of the highest demand?

B:  Our European market has the highest current demand,  but South America has great potential for growth. 

A:  I heard Asia is booming now, is the greater Asian market available to us now? What is the size of our hold on Asia?

B:  Honestly ,  we don't fully understand our market situation in Asia, I don't know much about it.  We should probably put our feelers out and see what potential exists.