商务英语学习: 营销战略指导

时间：2019-10-21 13:42:35  来源：平和英语村  作者：Myron

              一个非常好的营销策略，或者是一个非常厉害的营销战队，都会直接影响到你公司的产品的销售情况。今天我们来学习一下商务英语中的营销战略的指导是怎么形成的。

Johnny: Have you reached this month's sales target? 

              你达到这个月的销售目标了吗? 

David: Yes, but only just. I had a few hard sells this last week that just got me there. 

             是的.但是才刚刚碰线.上周的一些艰难销售才让我勉强过关. 

Johnny: Why were they hard sales?

               为什么会那么难? 

David: I think it was my approach that isn't totally convincing. 

             我认为我的方法不能完全令人信服. 

Johnny: Well, I could give you some help if you need it. I`ve been doing this job for 5 years, and never have I once not reached my sales target. 

              嗯.如果你需要的话.我可以给你一些帮助.我在这一行做了5 年.从来没有达不到的销售目标. 

David: Wow, you must have perfected your sales pitch. I'd really appreciate it if you could give me a few pointers. 

              哇.你的推销术一定是炉火纯青. 如果你能给我一些指点.我将感激不尽. 

Johnny: When is your next sales meeting? 

              你的下一个销售会议是什么时候? 

David: This afternoon. Why?

             今天下午.怎么啦? 

Johnny: I will come along with you, but let you do all the talking and observe your sales pitch. Afterwards I can give you some advice on what you did right and what you did wrong. 

              我会和你一起来.但是全部由你来讲.我来观察你的推销行话.然后我会给你一些建议.指出你做的哪些是对的.哪些是错的. 

David: That'd be terrific if you could do that.

             你能那样做真是太好了. 

重点释疑：

Wow, you must have perfected your sales pitch.

'perfect'也可作动词,只是没有做形容词来得常见.意思是"使完善,使完美,使完备".

As a musician, she has spent years perfecting her techniques. 作为音乐家,她花费多年心血在技巧上精益求精.

They have perfected the art of winemaking. 他们酿酒的技艺已达炉火纯青的地步.

Sales pitch:推销术,推销行话

Pitch: talk or arguments used by a person trying to sell things or persuade people to dosomething 推销的话;说教;宣传论点 

an aggressive sales pitch 强人所难的推销行话 

the candidate's campaign pitch 候选人的竞选宣传 

Each company was given ten minutes to make its pitch. 每个公司有十分钟时间进行推销宣传.

I'd really appreciate it if you could give me a few pointers. 

Pointer就是"a piece of advice".

Here are some pointers on how to go about the writing task. 关于这项写作任务,以下有几点建议.