BEC情景对话：Competition

Dialogue 1

F:  I Don't know how they do it,  our competitors has undercut us by ten percent on the price of our latest model,  there is no way will be able to compete against that,  we'll barely brake it even with the present prices, 

F:  These price works are desasters from our bottom line,  if they are touching ten percent less than we are,  we've got to find a way to lower our price while keeping our profit. 

M:  Profits are non-existence now,  we can't beat their price,  how did they keep their price so low?

F:  We can try to lower our price of production then,  we need a price that we can compete with,  something comparable with the competition. 

M:  You really think we can make it,  I don't have much base or ability lto ower our price again,  we're no match of them,  the competition will beat us hands down. 

Dialogue 2

M:  Have you seen the sales report for last quarter? Who do you think is our bigest threat? From the numbers it seems the Bourest Ink is bigest competitor,  Lerbung and Markfour are also major contenders in the market. 

M:  Lerbung is a new kid in the block,  it's amazing they had a tremendos success so soon,  with them on seen,  the competition is cut through,  here is information about our competitors' recent market activities. 

M:  Thanks! this would be a big help and putting together to next quarter's market strategies,  with copetition in this instance,  we'll have to step our production even more,  we need a price we can compete with. 

F:  We're in a very competative environment,  it's single swimming this market. 

M:  Better start swimming,  we've got to find a way to outsmart the other guys,  I want a preliminarily srategic marketing plan on my desk by next tuesday,  the competition never sleep,  and neither should we.