BEC情景对话：Web based Marketing

Dialogue 1

A:  The new webpage design is much more effective than before.  I feel confident it will rope in a lot more business because of its user-friendly format. 

B:  Why do you think the new page is so much better than the old page? I thought the old page wasn't half bad. . . . 

A:  The old page was okay,  alright,  but there wasn't a big influence in our sales volume,  because the site wasn't developed with an eye towards the marketing aspect.  Now it's different.  We got our marketing department team in on the action,  and the results are smashing. . . . 

B:  What changes were made from the old page to the new page?

A:  First,  the visitors to the site are encouraged to give their contact information.  They can sign up for a free monthly drawing.  Once we've got their info,  it goes into a database for future marketing mailers and advertising targeting.  Also,  there are clear links to descriptions of our products and services,  so as to give confidence to new customers.  We also added a specific area for on-line customer service. . . .  So far we've gotten a ton of positive feedback. . . . 

B:  Great!

Dialogue 2

A:  What's the news on our website? How effective do you think it is from a marketing standpoint?

B:  We've been able to survey and track some of the information of our website users through some cookie technology,  and it's surprising to see the results. 

A:  What kinds of hits are we getting on our company's website?

B:  From the numbers,  it seems nearly half of the visitors who stumble onto our page pick up the link not from network browsers or search engines,  but from our circular insert.  That means our consumers are purposefully and actively seeking information about our products and services through the web format.  Based on these findings,  I am completely convinced the internet is the marketing power of the future!

A:  You really think that many people turn to the internet to find product information?

What about the old standbys of word mouth and print media?

B:  Well,  these mediums are still important. . . .  they aren't a thing of the past. . . . But I think they might be less important now than in the past.  The technology age has arrived!